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especially when you c 6 months 1 week ago #1152

  • caicai2017
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There were missteps, especially at the start. “I look at the first collection I ever built, and there’s Nike Air Max 97 Dam some crazy wild shoes,” says Pozzebon. “They don’t even look like Vans shoes.” They were too technical, too experimental. “There was, like, ventilation through the bottom.”
For many young sneakerheads at the time, Vans had, again, lost its way. The www.rotulosalbir.es new looks were, at best, irrelevant, and, at worst, downright corny.
But that first collection also included the Adidas NMD Mujer key to Vans' eventual success. “We took a bunch of classic silhouettes and rebuilt them, trying to make them as close as they could be to the original USA specs.” The new riffs on the old models were only allowed to be sold to specialty Adidas EQT Support ADV Mujer stores, not relegated to the back of Vans’ own shops or mass distributors. “That was the first beginnings of people starting to—within the company even—look at the old stuff.”
Not long after, in 2003, the Vault collection was conceived, a high-Nike Free Run 2.0 Dam end take on the classics designed to catch the attention of influencers and boutiques alike. “That’s 14 years ago,” says Pozzebon. “So as you start to win that over, it eventually trickles down to where retro is as popular as it is, and people look Nike Air VaporMax Dam to Vans as something authentic for it.”
“They were harvesting relevancy—putting in the work years and years Adidas Stan Smith Mujerago to ensure future success,” says WGSN trend forecaster Trunzo.There was another element at play, too. In 2004, Vans was acquired for $396 million in cash by North Carolina-based VF Corp., which also owns The North Face, Timberland, and Nike Air Max 90 Dam SvartNautica (to name a few). “I was in China that day and got a call saying, ‘We’ve been bought! By a company called VF,’” Van Doren says. “OK,” he asked himself at the time, “what’s that mean?”
Though so many stories go the other way, in this case,Adidas ZX Flux Mujer it meant good things. One of the OG apparel giants—it was founded in 1899—VF has an impressive reputation, especially when you consider the pall that hangs over holding companies and conglomerates in many consumers’ minds. “VF Corp. is really good at being a steward and a parent of companies,” says Trunzo. “I feel like every brand in their portfolio Adidas Superstar Mujer Rosa gets the proper sort of attention and marketing dollars—and the proper opportunity to explore their heritage, be authentic, and grow.”
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